Bienvenido! Welcome to Serrano Imports.
Founded by Gieselle Baerveldt and Michael Tkaczuk in 2003, Serrano Imports has become a market leader in sourcing, importing, distributing and marketing authentic quality meats and other specialty food products from Spain. With a shared passion for food (Michael is a former chef) and business (entrepreneurial parents on both sides), the pair begun by importing Spanish Jamon Serrano – the first product imported by Serrano Imports and a first for Canada as well. And so began their love for all things Spanish.
In 2004 the pair were joined by long time family friend and fellow Spanish food lover, Samuel Simonsson, who resides in Austria and lives part of the year in beautiful Orgiva, Spain. Together this dynamic trio has worked with Spain’s finest producers of Jamon Serrano, Jamon Iberico de Bellota, Trevelez, Chorizo and Spanish Canned Seafood (Conservas). Proud badges of honour include importing the first Jamon Iberico de Bellota to North America and the first Spanish Conservas to Canada, not to be overshadowed by gaining market acceptance of these high end Spanish delicacies.
2018 marks another great collaboration as Shawn and Kelly Pisio join as partners of the newly formed Serrano Imports West. Based in Vancouver, BC, Kelly and Shawn also own BC Cider Festival and Txotx Imports, one of Canada’s first Basque Sidra (Cider) importers, also known for their unique Basque Wines and Spirits. Flying family and friends to Spain for their wedding in 2016, leaves no doubt that they too have fallen for Spain.
Always innovating and procuring, Serrano Imports and Serrano Imports West have a few things up their sleeve for 2018. We look forward to sharing it with you soon.
Serrano Imports: the one stop for wholesale to Canada’s leading retail food chains, independent butchers and emporiums, restaurants and hotels. From our tienda to yours – welcome to Serrano Imports, nuestros amigos!